11 Best Email Marketing Practices For Successful Campaign

11 Best Email Marketing Practices For Successful Campaign

01. Subject Line.

The subject line is the most important factor in an email campaign. Your subject must be between 35 - 45 words within space. Otherwise, many devices cut the subject line. On the other hand, keep some motivating words in the subject line by which users can predict what is in the email. 

02. Use incentives types of Words

In the email subject, use incentives types of words such as 50% OFF, Free Shipping, 1 Course Free Enroll, Receive a coupon code and get 25$ free. These types of words can increase the email open rate higher and can easily successful the campaign.

03. Do not use the Term “No Reply” as sender name or Email Address 

Most of the time we found people use the term “No Reply” in the sender email address or send the name example [email protected] 

This is the most dangerous bad practice for email campaigns. If you use this word in your email then you will not get interaction from your targeted audience as they will not reply to the conversation. Most importantly if you use the term no reply in your sender name or sender email address then people might think that the mail comes from any robot & it is not handwritten that is why people do not open the email. And they send emails in the spam folder and that’s how email campaign success is destroyed. 

04. Use subscribe and share button. 

Keep a subscribe and share button in your newsletter. The user who are in your contact list they are already your subscriber but if you keep a share button then it will be easily shareable. And if a user shares your email with another new user then the new user will be able to subscribe to your newsletter through the subscribe button. You can easily promote your email through this subscribe and share button 

05. Optimize the contact list regularly.

A contact list or mailing list is the most important factor in the success of an email campaign. The contact list must be optimized regularly. It might happen that many people do not open your email at all for a certain period.  In that case, you must remove those users from your mailing list. Otherwise, you will not get a better analysis in the sense of the open rate. Keep those users in your mail list who are interested in your product or services. 

06. Call to Action 

The success of email campaigns also depends on the Call to action (CTA). Here “CALL TO ACTION” (CTA) refers to action buttons such as “Buy Now” “Enroll Now” “Book Now”. This type of action button must be repeated 3-4 times in the newsletter. If this button falls behind then the success rate of the email campaign also falls. 

07. Customize the Email Greetings. 

Often you might see the mail starting with the Term “Dear Doctor” / “Dear User”. 

In that case, we need to customize our audience with their right “Term”. We need to segment the list with the appropriate terms such as User, Subscriber, Distributor, Member, etc. When the email will start with appropriate terms then the impression of the users will increase a lot. That’s how the impression & success rate of your email will go on also. In that case, you might filter the audience with different terms & send email to the specific terms. Most of the email service providers such as Mailchimp, Get Response, and many other platforms give these facilities to filter email lists with customized terms.  

08. Email Size in Height and Weight. 

Your newsletter size must be between 500-650 pixels. If your email size is more than 650 pixels then it will not be responsive to every device. During reading the email, users must scroll vertically and horizontally and it creates a disturbance for users. That’s why email must be 500-650 pixels in size.

09. Avoid purchasing the contact list.

As you know that email campaign highly depends on a good open rate. In that case, if you purchase some contact list and send them emails will not find a good open rate as they are not your targeted customer. That is why collect the email according to your targeted customer, according to your services, according to your product and send them emails as they will open the email and if they open the email then your campaign health will increase. 

10. Appropriate Landing Page. 

The main target of an email is to reach the users on the Landing Page. The landing page must be similar in terms of Offer, Image, Headline, with the newsletter. Otherwise, people will think the email is just a spam email. That’s why keep the landing page alike to the newsletter. 

11. Must add an email signature.